Pros of eyeshadow primer.

Our eyeshadow primer can help eye shadows last longer

When you wear eye shadow without a primer underneath, it should come as no surprise when your makeup starts to

move or fade over time. Throughout the day, your eyelids can start to look greasy, and the excess oils can cause

your eye shadow to start fading. After you've picked out, purchased, and applied your eye shadow, what a shame to

see it go to waste so quickly! That's where an eye primer comes in. Applying one before dusting on your shadow

will help ensure that your eye makeup lasts longer. And truly, who doesn't want that?

It allows eye shadows to apply smoothly

If you struggle to actually apply your eye shadow, we have some good news: The problem may not be a lack of

skill or effort! Without an eye makeup primer underneath, eye shadows can sometimes go on unevenly, and they

can be more difficult to blend out. A light layer of primer could make all the difference in the time and effort required

for application by creating a blank slate on which to apply your eye shadows. This is especially crucial when

you’re trying to create a trendy or more advanced eye makeup look (such as the sunset eye or the peacock eye).

Achieving your desired spread of shadow will be tough without a primer creating an even base to work on!

Eye primer can help lock eyeliner in place

Eye primers can also be used before eyeliner application—they aren’t limited to benefiting your shadows.

Creating a perfect flick or dramatic cat eye is quite the achievement, but it isn’t so satisfying when your liner starts

to rub and smudge off after only a few hours. Applying eyeliner overtop of an eye makeup primer can help it wear

evenly, just as it would with eye shadow.You can use in combination with our water activated eyeliner.

It can help create a smooth canvas.

If your eyelids are less than smooth—maybe they’re starting to show signs of aging—an eye shadow primer can

help create a smoother canvas for the rest of your eye makeup application.

Eyeshadow primer can help prevent creasing

Have you ever taken a look at your eye makeup, halfway through the day, only to find that it’s completely creased?

If you have, then you know how annoying it is! There’s an easy way to help prevent it from happening in the first

place though: eye primer. Seriously, give it a try and we promise you’ll be thanking us.

Eye primer can brighten up your eyes

Different eye shadow shades look different on each one of us because we each have different skin tones

(and undertones). Swiping on a bit of primer before applying your eyeshadow creates a bright base on which

to layer on your color, which makes for an overall brighter end result.

How to use and eyeshadow primer?

Apply eye makeup primer

Using a small shadow brush, spread a thin layer of primer onto your lids. You probably don’t need as much product

as you think, so use sparingly. About a mustard seed-sized amount should be enough for each eyelid.

Softly tap the eye shadow primer on, being careful to not tug or pull at your skin, and work it from your lash

line to just beneath your brows. Apply along your bottom lash line, too, if you wear lower liner.

Of course, you didn't come this far to not wear eye shadow. Grab your favorite palette, and create an

eye-catching look.